NYC///POP LIFE///MICHEL GONDRY’S “BE KIND, REWIND” AT DEITCH PROJECTS…

February 20, 2008  |  Uncategorized

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French arthouse director MICHEL GONDRY calls DEITCH PROJECTS home when he's in NYC, so it made perfect sense upon his newest film's release this week, "Be Kind, Rewind," that he should recreate the movie's artfully low-fi sets within Deitch's cavernous exhibition space and allow fans to run amok, shooting their very own movies as they went, thus transforming the art world into a "fun" place, if only for one nite. Gondry's transformation of the space was complete, right down to the gallery's facade which became the movie's video store for the occasion and in turn drew a line more than a block long that lasted throughout the evening, despite the subzero temperatures outside. That's dedication. HAVE A LOOK:

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