BIKE LIFE///ART & COMMERCE///RVCA x CINELLI: “PRESSURE”…

April 10, 2008  |  Uncategorized

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RVCA artist Barry McGee with Cinelli honcho Antonio Colombo...

SoCal art & lifestyle clothing company RVCA in conjunction with renowned cycling company CINELLI have announced a collaborative cycling art project, "Pressure." Featuring an array of Cinelli bikes built and designed by such modern artists as Barry McGee, Ashley Macomber, Clare Rojas, C.R. Stecyk III, Dan Murphy, DMOTE, Jesse Geller, Josh Lazcano, KAWS, Madsaki, Phil Frost, PM Tenore and Stephen Powers, the partnership has been undertaken to pay tribute to both companies' passion for design and excellence in their respective fields and attests to the undeniable link between underground art and track bike culture that has solidified in recent years. The show will debut at RVCA's flagship store in San Francisco on Thursday, June 19th and will be followed by a second September showing in Austin, Texas at cycling legend LANCE ARMSTRONG's new bike shop, MELLOW JOHNNY'S (so named for Armstrong's cycling nickname derived from the French term "maillot jaune," meaning yellow jersey), with more future tour dates to be announced. To commemorate the show an array of limited-edition merchandise will be produced including RVCA T-shirts, a hardcover book, and, most notably, a special BARRY McGEE-designed Cinelli bike. Limited to 50 pieces worldwide and available in three frame sizes (54, 56 or 58), the cycle will be available as 25 complete bikes and 25 frame-only kits with pricetags of $3,700.00 and $2,100.00 respectively, and will be available for sale only through RVCA and Mellow Johnny's. Keep your eyes peeled for more updates to come, in the meantime, HAVE A LOOK:

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Barry McGee's artwork for the limited-edition Cinelli frame...

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RVCA artist Barry McGee with Cinelli honcho Antonio Colombo...

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It's all about the bike...

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