BEIJING///NIKE’S OLYMPIC ASTRAL PROJECTIONS…

As part of their ongoing celebration of the upcoming 2008 Olympic games NIKE has pulled yet another trick out of the hat by projecting images of some of China's greatest athletes onto the sparse sides of superstar Dutch architect REM KOOLHAAS' new governmental CCTV building in downtown Beijing. Transforming the city's sleepless skyline into a nighttime multimedia event, the projections highlight one of the country's most significant architectural endeavors and their greatest hope for Olympic greatness at a time when the eyes of the world are all focused on the rapidly developing Red giant...

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