The music video might be a genre best considered dead and buried but both alt rock pioneers BECK and RADIOHEAD released amazing looking and amazingly different clips this month proving there might still be some life left in the three-minute rock spot after all. As expected Radiohead’s single for “House of Cards,” pushes the technological envelope, enjoying the distinction of being the first music video ever shot using lasers. Employing the incredibly high tech real time 3D scanning technologies of structured light and Lidar laser-enhanced scanners, director James Frost succeeded in creating an incredibly unique & retro-tech looking narrative (click HERE to read an in-depth making of interview). Taking their altruistic regard for fan interaction to the next level, Radiohead have released the video as an open source code file that fans are encouraged to tweek to their hearts’ content. Beck, on the other hand, has created the perfect visual accompaniment to his ‘60s-esque single “Gamma Ray” with a video that perfectly evokes Andy Warhol’s amateur movies and Silver Factory parties circa 1965 New York with a slightly modern touch…

BECK’s “GAMMA RAY”:

RADIOHEAD’s “HOUSE OF CARDS”:

THE MAKING OF “HOUSE OF CARDS”:

This entry was posted on Wednesday, July 23rd, 2008 at 2:17 am and is filed under Music, News, Sound + Vision, Video, art. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.