NYC///THE NIKE SPORTSWEAR STORE OPENING BLOWOUT

August 29, 2008  |  Art & Commerce, News, NYC, Openings

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Top to bottom: The Soul Tigers drum up business, Stuntboy stunts hard, and Spike is Spike...

Last week in NYC marked the opening of the new NIKE SPORTSWEAR boutique at 21 Mercer in SoHo and, true to form, the blowout—appropriately titled "212"—was legendary (trust us, we were there). Opening up with a banging performance from the SOUL TIGERS drum corps (who played the US Open two days later), Nike ambassador SPIKE LEE took the mike to MC the store's debut, joined by Nike athletes ROGER FEDERER, SERENA WILLIAMS, SMUSH PARKER, MARIA SHARAPOVA, and OMEKA OKENFOR. The obsessive sneakerhead DJ contingent was well represented by fanatics CLARK KENT, JUST BLAZE, and DJ CLUE, while super producer MARK RONSON came out of self-imposed "DJ retirement" to rock vintage sounds of NYC for the masses. Food was provided NYC baseball stadium-style and Nathan's hot dog eating champs TAKERU KOBAYASHI and JOEY CHESTNUT did their best to scarf down a couple dozen dogs apiece. Of course, the downtown scene was repped in full with musicians, artists, actors, and hipsters like Q-TIP, KAWS, ERIC ELMS, SCOTT CAMPBELL, JUSTIN THEROUX, ERIK FOSS, CHRIS "DAZE" ELLIS, NATE LOWMAN, LEO FITZPATRICK, CLAW MONEY, TODD JORDAN, KATIE PERRY, DJ MILO, and TODD JAMES (aka: REAS), among others turning out in force to take a peek at the vintage gymnasium-themed space. HAVE A LOOK:

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The masses...

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Stuntboy (aka: Erik Foss) gets rammed...

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The Soul Tigers rock hard...

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Spike & Fed warm up the sweaty crowd...

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Mark Ronson flexes those million dollar chops...

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The talent...

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Tattoo god Scott Campbell and Tropic Thunder writer & actor Justin Theroux beat the ladies back...

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Yeah, yeah, Jersey was in effect too, and it wasn't even Saturday nite in Manhattan. We guarantee there's a pair of white jeans and an Ed Hardy T-shirt under that costume...

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Stuntboy, Actor Leo Fitzpatrick, and artist Nate Lowman are the men in plaid...

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DJ Milo shows off his mini-me...

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Reppin' NYC...

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KAWS raps with Nike's Fraser "Cooksie" Cook...

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Mad designer AK and creative director extraordinaire Richard Clarke...

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Eric Elms, Stuntboy, A-Ron, and KAWS stay out of focus...

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Q-Tip corrals the honies...

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#1 Mets fan "Cowbell Man" gets things movin...

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Girls, girls, girls...

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Skate photographer Todd Jordan and BMX mixmaster Nigel Sylvester join forces...

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The dedicated...

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Singer Katie Perry & hair farmer Mark Ronson...

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The goods...

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Fed takes a break...

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Spike takes the kids shopping...

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Pseudo star Solange (aka: Jay-Z's backup plan) tries really REALLY hard to be famous next to the godly Serena..

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The headlines...

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DJ Clue sees red...

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Hot dog eating champs Takeru Kobayashi and Joey Chestnut plot a rematch...

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Gym Class Heroes Travis McCoy with Katie Perry...

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DJ Clark Kent kicks it with Spike...

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Smush Parker ain't gettin clipped...

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Just Blaze alight...

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Clark Kent freestyles...

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LA Clipper Smush Parker (center) and Utah Jazzer C.J. Miles (red hat) kick it with the homies...

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At your service...

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