NEWS///LONDON///ADAM NEATE TO LEAVE 1,000 PIECES OF FREE ART ON THE STREETS THIS FRIDAY NITE

November 13, 2008  |  Hype 2.0, London, News, Street Art

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For better or worse, London remains the undisputed nexus of the "street art" universe where art stunts reign supreme and the city's young upstarts avidly compete in a constant battle of one-upsmanship in the public eye. This Firday nite painter ADAM NEATE in conjunction with venerable gallery ELMS LESTERS PAINTING ROOMS have joined forces to up the ante a bit in presenting "The London Show," a conceptual event whereby the entire city of London will become an impromptu gallery of the artist's work after he deposits 1,000 free pieces of art in the metropolis' endless maze of nooks and crannies:

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"As dusk falls on Friday 14th November, Adam Neate will be claiming the streets of London as his personal “gallery” by leaving 1000 artworks scattered across the city. Teams of distributors will begin under cover of darkness at the furthest edges of the capital, working their way towards the centre by daybreak on Saturday, randomly distributing individually numbered ‘unique’ multiples. For one night only, “The London Show” adopts the whole capital as its gallery space and rethinks the idea of the ‘private view’. There won’t be any queues to see the work, no chilled wine, the artist himself won’t necessarily be present - just one thousand chance encounters that make up a conceptually pre-meditated potlatch. Adam Neate reckons to have left around 6,000 paintings on cardboard on the city’s streets over a period dating back many years. But that was at the height of his anonymity and now, with his star in its ascendancy in the British contemporary art scene; his distinctive style has become instantly recognizable. 'The whole concept when I started the free art thing was challenging the notion of art as a commodity and its worth in society,' says the artist. 'Now I’m taking that to another level, testing the viability of separating art from commerce.' To create the works, Neate has worked with a silkscreen printer to ‘mass-produce’ the same number of paintings in a couple of weeks that it would have taken him a year to make by hand. “I’m interested in that Warhol idea of the brand as assisted readymade. Apart from creating the master image in stencil, I haven’t had to touch these works at any point in their production, even the signature is rubber-stamped – and although they’re multiples, each one is compositionally unique.” Printed on cardboard and shrink-wrapped in cellophane, there’s a deliberate attempt to blur the boundary between painting, print, and product. “I remember as a kid going into Woolworth’s and seeing laminated prints of that famous Tretchikoff painting ‘The Chinese Girl’ and thinking it was great that people could have that iconic image at home for next to nothing. I’m hoping that for some people who come across one of these new paintings, they’ll pick it up not because they recognize it as one of mine, but just because they connect with the image and would like to hang it on their wall.” When they get it home, each new owner can decide whether their chance acquisition of an art work by Adam Neate has greater value with the shrink wrap left on (pure product), or taken off (pure painting). Whichever they decide, they still own one thousandth of an extraordinary public art project."

High concept or just hype? You be the judge...

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