CHINA///ART & COMMERCE///THE ART OF CHRISTIAN DIOR IN BEIJING
The intersection of the fashion and art worlds has become an increasingly trafficked corridor of late, and the show “Christian Dior and Chinese Artists,” that opened at Beijing’s ULLENS CENTER FOR CONTEMPORARY ART last week, seeks to satiate China’s seemingly endless appetite for both Western fashion and modern art. Featuring newly commissioned works that express the “essence of Dior” by leading Chinese artists Wang Du, Zhang Huan, Huang Rui, Li Songsong, Zhang Dali, Xu Zhongmin, Liu Jianhua, Zheng Guogu, Lu Hao, Wang Qingsong, Yan Lei, Zhang Xiaogang, Wen Fang, Shi Jingsong, Wang Gongxin, Quentin Shih, Liu Wei, Rong Rong & Inri, Tim Yip, Qiu Zhijie, and Ma Yan Song—displayed alongside epic couture pieces by the brand, the fashion house seeks to further glamorize its stunning aesthetic legacy with an art show of visual hits and misses. Highlights of the show include otherwise socially conscious artist ZHANG DALI’s portrait of Dior designer JOHN GALLIANO using repeating tonal “AK-47” text (although these homages are usually reserved for victims of gun violence); LI SONGSONG‘s two-story Dior purse constructed of fluorescent tubes; and WANG QINGSONG’s Last Supper photo featuring Dior-clad models and the artist himself in hospital pajamas as Christ. While the incredibly hot Chinese art scene has turned into a massive factory system with top artists churning out works created by an army of assistants (often sold directly through art auctions) at breakneck pace, the marriage of the two commodities seems to mostly work in this collaboration and surely hits the spot for the domestic audience for which it’s intended. God knows in this economy all major brands will have their sights focused firmly on China in the coming years with marketing blitzes that will surely make the branding extravaganzas over the last five years in Western markets seem like a warmup run. HAVE A LOOK:
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