NEWS///CYCLE KILLERS///LANCE ARMSTRONG’S NEW BARRY McGEE TREK MADONE 6.9 UNVEILED


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In a racing world where carbon fiber is the holy grail of track performance, San Francisco-based artist BARRY McGEE (aka: Twist) takes us back to the days of cold hard steel with his incredibly unexpected graphic treatment on this TREK Madone 6.9. Created (with the help of our homies at RVCA) in commemoration of LANCE ARMSTRONG’s competition in the TOUR OF CALIFORNIA for the first time this year, Barry’s signature characters populate a carbon fiber frame masterfully altered to resemble a vintage metal race cycle literally “ridden hard and left out in the rain” one too many times. One of Lance’s personal favorite artists, Barry was chosen for the task because of his unique aesthetic sensibilities and acute love of cycling, particularly fixed gear riding which have melded here in new and truly unexpected ways. Launched tonite as Lance's main ride in his public anti-cancer ride in Hollywood tonite, the bike went on display in NIKE's MONTALBAN THEATER as part of Lance's public announcement of the new “Stages” art campaign being waged to help expand the LIVESTRONG foundation’s global anti-cancer fight (more news on that coming to ST soon). HAVE A LOOK:BARRY McGEE TREK MADONE 6.9
In a racing world where carbon fiber is the holy grail of track performance, San Francisco-based artist Barry McGee (aka: Twist) takes us back to the days of cold hard steel with his incredibly unexpected graphic treatment on this Trek Madone 6.9. Created in commemoration of Lance’s competition in the Tour of California for the first time this year, Barry’s signature characters populate a carbon fiber frame masterfully altered to resemble a vintage metal race cycle literally “ridden hard and left out in the rain” one too many times. One of Lance’s personal favorite artists, Barry was chosen for the task because of his unique aesthetic sensibilities and acute love of cycling—particularly fixed gear riding—which have melded here in new and truly unexpected ways.

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