NEWS///MEDIA///GOOGLE INVADES SOCIAL NETWORKING SPACE WITH “BUZZ”

February 9, 2010  |  Media, News

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GOOGLE’s big foray into social networking hit the interweb today with the rollout of BUZZ, a hybrid social service integrating YouTube, Facebook, and Twitter functionality to Gmail accounts in an effort to streamline Google users’ interaction with all platforms simultaneously. Sound like a mouthful? It is. Luckily, our friends at TECH CRUNCH have broken it down for the rest of us:

"Imagine taking elements of Twitter, Yammer, Foursquare, Yelp, and other social services, and shoving them together into one package. Now imagine covering that package in a layer that looks a lot like FriendFeed. Now imagine shoving that package inside of Gmail. That’s Buzz." —TechCrunch

Of course, much of the hype generated by today's announcement stems from Google's carefully cultivated Apple-like stranglehold on the media, as both Microsoft and Yahoo have rolled out vaguely similar products in recent times to little or no public fanfare whatsoever. It was a fact not overlooked by the gloomy rivals who issued the following bitter rebuttals:

“Busy people don’t want another social network, what they want is the convenience of aggregation. We’ve done that. Hotmail customers have benefitted from Microsoft working with Flickr, Facebook, Twitter and 75 other partners since 2008.” – Microsoft statement on Google Buzz

"It’s been almost a year and a half since we first launched Yahoo! Updates – a social feature that lets people share their status, content and online activities and stay connected to what their friends and family are doing on Yahoo! and across the Web" —Yahoo statement on Google Buzz

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