TRUSTO CORP IN THE STREETS, IN THE SUPERMARKET, AND AT LEBASSE PROJECTS: “THE FUTURE IS BLIGHT”
The international crew of culture jammers, street artists, graffitists, and general ne'er-do-wells known as Trusto Crop made the city of Los Angeles their home base of operations in 2013. To celebrate, the band of outsiders initiated a full court press of subversive diatribe in the streets and supermarkets of LA with an allegorical street art and guerilla cereal box campaign leading up to their crowning achievement, the opening of Trusto's first West Coast gallery show, "The Future is Blight" at Lebasse Projects in Culver City on April 13th.
Beginning first in the streets, the Trusto squad made quick work of native display advertising, disbursing their unique brand of commentary and visual alteration to hapless billboards, bus shelters, and street signs to create a more compelling, shall we say, "visual urban dialogue."
Next up was a supermarket blitz, which saw Trusto collaborating with LA street art god Shepard Fairey to create a run of mock "Obey Flavor" Trusto Cereal boxes which were then distributed secretly to the shelves of local supermarkets, liquor stores, and Quik-E-Marts throughout the Southland (albiet, without the knowledge of the store's owners or shoppers). Strategic social media updates then clued rabid fans in to the whereabouts of the faux inventory, leading to a mad dash of crazed collectors who swooped in on retail outlets to claim their prizes. Of course, being illegitimate inventory, the only way to procure Trusto cereal boxes was via illicit means, thereby turning a wave of art enthusiasts into a horde of shoplifters in the process.
Lastly, the crew debuted a powerhouse exhibition of fine artworks based largely on their street work and motifs, comprised of beautifully executed allegorical paintings including a giant painted wooden version of the Trusto x Shepard Fairey Obey cereal box as a visual centerpiece.
Taking close aim at the current state of economic and political disparity in America, Trusto set out to create a powerful graphic dialogue with this body of work:
"Underneath the glossy veneer of tabloid magazines and Hollywood movies, the former middle class is struggling, families are facing poverty and America is slowly becoming a third world country. In the absence of any real help or solid solutions, there is hypocrisy, greed and hopelessness. Through our work, we hope to call attention to this reality, crack a few smiles and hopefully make some people think along the way. After all, when the mistakes of the past are repeated, the future is blight." —Trusto Corp
- 03/24/2015 • FIRST LOOK | DANIEL ARSHAM “REMEMBER THE FUTURE” AT THE CAC, OHIO
- 03/13/2015 • MUST SEE SHOW | PETER SAUL “FROM POP TO PUNK” AT VENUS OVER MANHATTAN
- 03/11/2015 • MUST SEE SHOW | JOHN CURRIN AT GAGOSIAN GALLERY BEVERLY HILLS
- 03/10/2015 • LAST LOOK | RON ARAD “IN REVERSE” AT PAUL KASMIN GALLERY, NYC
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