Watch Gorillaz Guitarist Noodle’s Debut As The Official Jaguar Racing Ambassador

October 19, 2016  |  Culture

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In the leadup to UK art rock band Gorillaz‘ forthcoming album, the band’s animated guitarist Noodle has been named the new global ambassador for Jaguar Racing. “We announce our new global ambassador Noodle, founding member of British band Gorillaz,” the English carmaker announced. “As Jaguar Racing spearheads the development of next generation electric vehicle technology, Noodle will help to inspire the next generation of young engineers be a part of the biggest change the car industry has ever seen.”

To celebrate the partnership—which has been undertaken in an effort to inspire a new generation of engineers, especially women, and promote the future of EVs in racing—Gorillaz artist Jamie Hewlett has created a new short film featuring the cartoon guitarist tearing around a racetrack in a slick new electric Jag racer.

“The young minds of today are the engineers of tomorrow,” Noodle ‘said’ in a statement. “We are in the driving seat and our imaginations are the fuel. It’s time to lead the charge and build a better world!”

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